Are Whitman’s Chocolate’s Made In America?
I talked about a great company that is American Owned in my last blog, Russell Stover chocolates. Today I want to talk about another company Whitman’s Chocolates. You’ve probably heard or seen the Whitman’s Sampler sometime in your life, but here’s some history facts for you.
A Quaker named Stephen Whitman set up a small shop in 1842, selling his confections in Philadelphia at the waterfront. His candies became popular all along the east coast. He created a marketing campaign that rivaled no other and focused on the quality of his sweets made in America. Customers soon recognized his name and his business thrived. The man was a genius when it came to marketing his product.
Along came chocolate and it boosted his profits even more because the next generation started putting them in stores, thanks to packaging them in cellophane, a new wonder of the world. The Whitman’s Sampler became so popular and did you know that back in 1915, it was America’s best selling boxes of chocolates made in America? Actually, it still holds the top position all these years later!
Whitman’s chocolates are not only made in America, but this company sent chocolate to soldiers during World War I. It survived the Great Depression and then in World War II, they added handwritten notes to the packages that they sent to the soldiers.
Since then, America has become obsessed with “lite” and so Whitman’s didn’t shy away from it. They introduced Sugar Free in the early 2000′s and even partnered recently with weight watchers to produce a new line of weight watchers chocolates. Now, I have to admit that growing up, I thought these “samplers” were old people candy because my Mom loved them! (If I recall correctly, I don’t think she shared it and now I know why!) She always had a box of Whitman’s Chocolates on special occasions and now in my 50′s I realize that these chocolates are a part of our history.
Are Whitman’s Chocolate’s made in America? Yes, they always were from way back and into our present you can find some of the finest and most affordable wherever you go. I am so proud that they didn’t sell out and outsource this company!
Truly, Whitman’s chocolates have stood the test of time.
Do you remember this 1996 commercial?